Qmedia and kae: marketing intelligence present this event to explore how advertisers and content providers can make the most of the new commercial opportunities opened up by Video on Demand (VoD).

Tackling the area of VoD from both a consumer and industry perspective, we will consider a number of issues;

• Who pays? The appeal of subscription and ad-funded models
• How do we address the lack of standard VoD measurement and its impact on VoD advertising investment?
• Do we need to adapt in terms of advertising techniques and creative approaches used for VoD?
• How will platform developments impact on VoD viewing behaviour?

We invite you to join the debate!

If you are interested in attending this event, please email us at conferences@optimisaplc.com.

Places are limited.

Speakers & panellists include:

• Simon Dannatt, CEO, Optimisa Group
• Kate Maloney, Account Director, KAE
• James Bryson, Associate Director, Qmedia
• David Brennan, Research and Strategy Director, Thinkbox
• Rhys McLauchlan, Head of Broadcast Implementation, Mediacom
• Sarah Rose, Head of VoD and Channel Development, Channel 4
• Jonathan Gillespie, Head of Media Solutions, Google & YouTube